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Increasing the share of Bulgarian-produced pork in national consumption to address the fact that nearly two-thirds of the pork currently consumed in Bulgaria is imported from Europe.
Consolidating our leadership position and continuing to drive innovation in the meat sector.
Responding effectively to the needs of our customers by leveraging our scale, expertise and integrated control across multiple stages of production.
Maintaining and strengthening the image of meat as an essential, high-quality food.
