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"Boni Holding" AD has developed and launched its B-brand "Chichovci". The brand is positioned aggressively in the mid-price segment and offers a full range of sausages and minced meat in a package with excellent quality at a competitive price. The brand was launched with the idea of offering the company's distributors, who serve traditional trade outlets, an alternative in the group of more mass and affordable products. Products under the brand "Chichovci" are not intended for sale in retail chains and can only be found in traditional trade outlets.